Keynote Speaking

A decade of speaking about new opportunities, innovation and brand in the age of AI.

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KEYNOTE TOPIC #01…

A woman with blonde hair wearing a leopard print blouse and dark striped pants standing on a stage with a large screen behind her. The screen displays an image of a woman with blonde hair viewed from behind, facing a wall of colorful laundry machines filled with bright-colored balls. The setting features large windows with a brick wall exterior visible, indicating an industrial-style interior space.

Brand Worlds in the Age of AI

AI has transformed the pace and scale of creative work. When strategy, visuals, and content can be generated instantly, traditional branding loses its power to differentiate.

This talk introduces a new paradigm: brand worlds: immersive identity ecosystems built through emotional architecture, narrative design, and symbolic thinking.

Brand worlds cannot be replicated by AI because they originate from human meaning making, not output. We will explore how AI is reshaping creativity and why worldbuilding is becoming the most powerful advantage for creators, brands, and organizations.

Attendees will learn how to design identity structures that create belonging, cultural gravity, and resonance in an automated world and why the future belongs to those who architect worlds, not campaigns.

Hundreds of people have seen the keynote talk so far and it was a contestant for SXSW London 2025.

Are your stage next?

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Text excerpt discussing brand building, creative brands, audience perception, and inspiration from Mikaela at Berghs School of Communication Unconference.
A paragraph of text promoting a talk on insights and branding, mentioning Mikaela's 20-minute talk, her fearless sharing, and encouraging more people to share openly.

KEYNOTE TOPIC #02…

Standing out and leveraging social media with your biggest unfair advantage

How do you use social media to not only reach the right customers and get people to buy, but actually stand out?

In a world filled with AI, what makes you and your unique approach more important than ever. But how do you do it practically?

You will learn how to use social media to build a world around your company and your ideas, that the right people want to step into, follow and buy from.

A woman with shoulder-length blonde hair, wearing a green dress with white polka dots, sitting behind a white table with the words 'INTERNETSTIFTELSEN' written on it in black letters, and a pixelated pink heart next to the text. She is smiling, with her right arm extended to the side, and a marker on the table in front of her. The background has a blue wall decorated with pastel-colored squares.
A woman with shoulder-length blonde hair, wearing a green dress with white polka dots, sitting behind a white table with the words 'INTERNETSTIFTELSEN' written on it in black letters, and a pixelated pink heart next to the text. She is smiling, with her right arm extended to the side, and a marker on the table in front of her. The background has a blue wall decorated with pastel-colored squares.

KEYNOTE TOPIC #03…

Don’t ask for a seat at the table, build your own instead

The tables of power have long been designed to exclude, offering only a select few the chance to sit. This keynote flips the script.

Instead of waiting for permission or inclusion, it’s time to build our own tables—and that happens through brand. 

Through the lens of bold brand building, I’ll uncover how individuals can create movements, challenge outdated systems, and establish a legacy that opens doors for others. 

This is more than a talk about branding—it’s a call to action to dismantle inequity and build a world where everyone has the tools to lead and thrive.

Because when you build your own table, you don’t just create a seat for yourself—you change the rules for everyone.

Selected keynote talks & workshops

  • Logo with black text that reads "Internetdagarna" and "INTERNETSTIFTELSEN" underneath, with a small pink pixelated heart symbol.
  • Text reading 'BERGHS SOC' in black on a white background.
  • A coat of arms featuring a castle at the top, a stylized sun with a face in the center, and the text "SOLNA STAD" underneath.
  • Logo of Ålands landskapsregering featuring a shield with a reindeer and crown, with the organization's name in Swedish.
  • Stockholm University logo with a torch, three crowns, and a leaf, and the text 'Stockholm University'
  • Black text that spells 'LAMB' in a stylish font on a white background.
  • Text says 'Scouternas Folkhögskola' with a small fleur-de-lis symbol next to it
  • Berghs Unconference AI logo on a pastel colored background.
  • Logo for a workspace business called 'WORKSPACE by Hyreshuset' featuring a stylized 'D' with lines above it.
  • Logo with the words "HEJA LIVET" in large black letters and "CREATING WOMANHOOD" curved around the right side.
  • Umeå University logo with text and emblem
  • Logo for Virtual Career Days, created by Framtidsverket, featuring a stylized 'V' symbol.
  • Logo featuring a stylized globe with a small dot below, and the word 'SKOLPORTEN' underneath.
  • Text that says 'HYPER ISLAND' in bold black letters on a white background.
  • Text that reads 'Business & Dreams' inside a light gray circle
  • Logo for Brand Fixers with black text inside a speech bubble outline
  • Logo for Keystone Education Group featuring a stylized open book with a book spine and pages, and the name 'Keystone Education Group' beneath it.