MIKAELA AARE

THE REBEL building brands that break the rules and turn industries upside down

A woman with shoulder-length blonde hair, smiling and wearing a blue leopard print top, taking a selfie in a room with a ceiling light and furniture in the background.

Close-up of crumpled holographic foil paper reflecting vibrant colors such as blue, orange, green, and purple, creating a shiny and textured surface.

Close-up view of crumpled holographic foil with iridescent colors including blue, orange, and green.

A woman presenting at a conference, standing in front of a white screen with a circle diagram labeled 'WHY,' 'HOW,' and 'WHAT.' The audience is seated and listening attentively, some taking notes or using laptops. There is a banner with Swedish text and a laptop on a small table nearby.

In 2016, as a career counselor digitalizing my industry, I was told a lot of things.

“It will never work"

"Why go digital when you can meet with people”

"Why become an entrepreneur when you can work at a school"

And I knew...that what I can imagine...I can create.

I built the first e-learning platform focusing on career counseling tools in 2017. Hundreds joined the first few days.

It gave me the opportunity to share my work and insights with the government of Åland in 2018, multiple municipalities in Sweden during the years and many more organizations that suddenly was interested in digital career counseling.

Indoor event space with audience seated facing a stage. On the stage, there is a large screen displaying a graphic with two rabbits and the text 'REBEL RETREAT'. To the right of the stage are three silver star-shaped balloons with the words 'REBEL' written on them. The room is decorated with curtains and ambient lighting, with a professional photographic light on the left side.

I moved early. Before it was obvious.

That has led me to focusing on a 1:many business model, completely digital, diving into the world of Web3 in 2022 and adding AI as a companion to my brand work.

It has also made me a frequent keynote speaker on topics of digitalization, brand and AI and building an unconventional business.

I have been a rebel since a winter day back in the early 90's when a teacher at kindergarten said "Mikaela, you should join the group and go sledding. It's so much fun!" to which I replied: "Do it yourself if it's that much fun."

That sums it up.

And now, fast forward years later, I help thought leaders of multiple industries go BIG with their brands and world building.

And it took a decade and thousands of humans served to get to this point. Because I am a believer of walking the talk. I have launched courses, memberships, digital products. I have done brand work, keynotes, written a book and helped multiple thought leaders build their brands behind the scenes.

Book cover titled 'Lost in Careersland' by Mikaela Aare, held by a person's hand with a painted fingernail, featuring a colorful, neon-lit arcade scene.

Woman sitting at a white table with a sign that reads 'INTERNETSTIFTELSEN' and a pink heart pixel icon. She is wearing a green polka dot dress, has tattoos on her arms, and is sitting in front of a blue background with colored squares. Her hair is blonde with reddish roots, and she has a microphone headset.

A woman with tattoos in a blue polka dot dress sitting in an elevator holding a blackboard with white text that reads, 'ATT JOBBA PÅ HSB?'.

CONTACT

"When I ask a question you answer in two ways; with your expertise or turn back the question to me that makes me think outside the box."

U.
"I don’t want to be like everyone else, and neither does you, so you will never give mainstream advice. Never create anything mainstream."

J.
"I'm probably not the only one who is drawn to Mikaela because of her mystical and sparkling energy. Then, when you actually start working with her she is not only a happy cheerleader, she sees through BS in the most polite and caring way. She's able to help you break down and find what you want to do, how to do it and always sees great potential!"

N.
"Being part of your community gave me a massive boost in "normalizing" choosing a path that feels right for ME."

E.
"You are one of those people who can help people get clarity and you always see the bigger picture."

M.
"Our cooperation grows stronger and better everyday! She makes me better. She gets me to do things I didn't think I would dare. She's a queen!"

J.
"Honestly recommend hiring Mikaela as your creative partner in ANYTHING."

J.